Authors

Thomas Niemand

Thomas (PhD) holds a diploma in business administration and a PhD in marketing from the Technical University of Dresden, Germany. After a brief stint as associate researcher at the University of Liechtenstein in 2016, he joined the Clausthal University of Technology in 2017 where he holds a professorship (Junior Professorship) in Management and Market Research.

His current research focuses on psychological aspects of digital marketing and transformation of innovation as well as entrepreneurship in the digital era based on techniques such as Structural Equation Modeling, Qualitative Comparative Analysis, Meta Analysis, Conjoint Analysis and Implicit Association Tests.

He publishes his research in academic journals, such as the Journal of the Academy of Marketing Science, Journal of Product Innovation Management, Journal of Business Research, Technological Forecasting and Social Change, Journal of Interactive Marketing and others.

Full list of publications

ResearchGate

Thomas Niemand

Professor (Junior Professorship) 
Institute of Management and Economics
Department of Market Research
Clausthal University of Technology

Mail: thomas.niemand@tu-clausthal.de
Phone: (+49) 5323 72 - 7688

Robert Mai

Robert (PhD, habil.) holds a diploma in industrial engineering and management and a PhD in marketing from the Technical University of Dresden, Germany. In 2015, he finished his habilitation in the field of business administration at CAU Kiel, Germany. He joined Grenoble Ecole de Management in January 2017.

His current research focuses on consumer and (industrial) buyer behavior and, more specifically, on quantitative research methods to tap into these behaviors. He pursues research in the field of sustainability innovations, online marketing, and food decision making as well as international management, cross-cultural marketing and service management.

He publishes his research in academic journals, such as the Journal of the Academy of Marketing Science, Journal of Consumer Psychology, Journal of Retailing, Journal of Business Research, Journal of Public Policy and Marketing, Journal of Interactive Marketing, International Business Review, and others.

Full list of publications

ResearchGate

Robert Mai

Associate Professor
DFR Marketing
Grenoble Ecole de Management
Univ Grenoble Alpes ComUE
Office F702

Mail: robert.mai@grenoble-em.com
Phone: (+ 33) 4 57 04 09 36

Contact

If you have any request, please do not hesitate to contact us. Thomas is available for all web mastering and simulation questions via thomas.niemand@tu-clausthal.de and Robert for all paper-related questions via robert.mai@grenoble-em.com.